PANASONIC, SAMSUNG, SONY, AND XPAND 3D Get together IN ‘FULL HD 3D GLASSES INITIATIVE’
Four Companies Will Seek Growth and development of Joint Licensing on 'BLUETOOTH® ENABLED RF' and 'IR' Consumer 3D Active Glasses
August 8, 2011- Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation and X6D Limited (XPAND 3D) today announced their intent to collaborate on the growth and development of a new technology standard for consumer 3D active glasses, as, “Full HD 3D Glasses Initiative.”
With this new agreement, the businesses plan to work together about the development and licensing of rf (RF) system 3D active glasses technology, including RF system protocols between consumer 3D active glasses and 3D displays for example televisions, personal computers, projectors and 3D theaters with XPAND active shutter glasses.
The standardization will even include multiple kinds of infrared (IR) system protocols between 3D active glasses and 3D displays, ranging from the protocols jointly produced by Panasonic and XPAND 3D*, towards the proprietary protocols of Samsung and Sony, respectively.
The license of today’s newly announced Full HD 3D Glasses Initiative is geared to be released in September 2011, at which time the introduction of new standardization-applied active 3D glasses will begin. Universal glasses with the new IR/RF protocols is going to be provided in 2012, and are geared to be backward compatible with 2011 3D active TVs.
Through this initiative, the four companies try to widely introduce universal active 3D glasses towards the market.
Today’s announcement marks a distinctive collaboration from the world’s leading 3d tv manufacturers and 3D technology providers for that benefit of consumers. Glasses utilizing 3D active technology benefits consumers for the reason that they enable Full HD 3D display quality to be displayed to each eye, in addition to a greater freedom of motion thanks to Bluetooth® technology.
“Panasonic has been working to standardize 3D glasses technologies, and in March, we announced some pot licensing of IR system protocols with XPAND, backed by a number of participant companies. We are happy that today’s latest collaboration will incorporate our previous concept into these new standardization efforts,” said Masayuki Kozuka, general manager of Media & Content Alliance Office, Corporate R&D Division, Panasonic Corporation. “We hope the expanded collaboration about this 3D standardization initiative will make a substantial contribution toward accelerating the growth of 3D-related products.”
“Today’s announced collaboration underscores Samsung’s promise to meet consumer needs one of the ever-changing advancements of home theatre and consumer electronics technology,” said Jurack Chae, vice president, R&D Team, Visual Display Business, Samsung Electronics. “To-date, active 3D technology has shown to be the most popular choice for consumers in the 3d tv market. According to the NPD Group, Active 3D technology took an average of 96 percent share of the U.S. 3d tv market in the first half of this year; which Full HD 3D Glasses Initiative can help further drive consumer adoption and knowledge of active 3D-the technology that provides the clearest and many immersive 3D experience available.”
“Through this alliance, all of us look forward to addressing critical industry issues to enable a better consumer experience across products. We believe active 3D technology is easily the most suitable method to deliver full 1080p picture quality to every eye, giving consumers the 3D experience they most desire,” said Jun Yonemitsu, deputy senior general manager, Home theatre Development Div., Sony Corporation.
"We are delighted to contribute our efforts and technologies fully HD 3D Glasses Initiative for both RF and IR technology that people announced today with Panasonic, Samsung and Sony. This initiative reinforces the customer electronics industry’s resolve for highest 3D quality and provides technology consumers and theater-goers with a simple but powerful solution to the challenge of interoperability,” said Maria Costeira, XPAND 3D’s CEO.
The Bluetooth SIG supports the industry’s proceed to standardize on Bluetooth technology in 3D glasses.
“These market leaders are coming together to make the 3D experience better for that consumer. Celebrate sense that Bluetooth technology would be a vital component of that solution, both for its mass market ubiquity and also the freedom and convenience it offers," said Michael Foley, Ph.D., executive director, Bluetooth SIG. “And while today's news is exciting, this is just the beginning-Bluetooth technology in the family room makes sense in 3D glasses, stereo surround systems, remote controls, and ultimately the hub of the living room-the TV.”
*The protocols jointly developed by Panasonic and XPAND: These were announced in March 2011 and based on eight participant companies: Changhong Electric Co., Ltd., FUNAI Electric Co., Ltd., Hisense Electric Co., Ltd., Hitachi Electronic devices Co., Ltd., Mitsubishi Electric Corporation, Seiko Epson Corporation, SIM2 Multimedia S.p.A. and ViewSonic Corporation.
PRESS CONTACTS
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About Bluetooth® Wireless Technology
Bluetooth wireless technology may be the global wireless standard enabling simple connectivity for any wide range of electronics. Version 4.0 featuring Bluetooth low energy technology creates new application opportunities for products inside the mobile phone, electronic devices, PC, automotive, health & wellness, sports & fitness and smart home industries. With nearly two billion devices shipping annually, Bluetooth technology is the only proven wireless solution for developers, product manufacturers, and consumers worldwide. Backed by state of the art companies, the Bluetooth SIG empowers a lot more than 14,500 member companies to collaborate, innovate and guide Bluetooth wireless technology. To learn more please visit www.bluetooth.com. Bluetooth wireless technology: Simple. Secure. Everywhere.
About Panasonic
Panasonic Corporation is really a worldwide leader in the development and output of electronic products for any wide range of consumer, business and industrial needs. Located in Osaka, Japan, the organization recorded consolidated net sales of 8.69 trillion yen (US$105 billion) for the year ended March 31, 2011. The company’s shares are on the Tokyo, Osaka and Nagoya and Ny (NYSE:PC) stock markets. For more information on the organization and the Panasonic brand, visit the company’s website at http://panasonic.net/.
About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is really a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the organization consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Acknowledged as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, cell phones and TFT-LCDs. For more information, check out www.samsung.com.
About Sony Corporation
Sony Corporation is really a leading manufacturer of audio, video, game, communications, key tool and it products for the consumer and professional markets. With its music, pictures, computer entertainment an internet-based businesses, Sony is uniquely positioned to be the key electronics and entertainment company in the world. Sony recorded consolidated annual sales of around $87 billion for that fiscal year ended March 31, 2011. Sony Global Web Site: http://www.sony.net/.
About XPAND
The global leader in the 3D technologies for home, business, education, cinema, military and medical applications, XPAND 3D is devoted to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals using the comprehensive advantages of stereoscopic 3D. XPAND 3D provides glasses on a linear scale in the most advanced and feature-packed for sophisticated surgical, training and home theater to more ruggedized and affordable for cinema and store bought use. X6D Limited is a global company whose products and services are marketed under the XPAND brand. XPAND 3D technology is used by over 4,500 3D cinemas in more than 50 countries and is the 3D solution of choice for post-production houses, educational and professional 3D applications. XPAND designs, manufactures and OEMs a range of electronic devices 3D solutions which are driving the 3D revolution.
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